The market is reopening and you will be looking to attract the bests talent from a wide pool. So how do you make sure that you are selling your company and role to the best of your ability? Creating a job advert and job description that sells is a great first step. But what is the difference between an advert and a description?

Your job advert is designed to entice candidates to apply, while a job description should inform candidates of their role.

It’s easy to overlook the importance of a job advert when there is an urgency to recruit. To attract the most suitable and variable talent, it needs to be conscience, informative and engaging!

"The best job advert combine a little bit of marketing, the reality of the role, the necessary skills and competencies and the organisation's culture. All those things put together are key to how to present an open role to the market," says Justin Cerilli, managing director of financial services and technology at Russell Reynolds and Associates

It’s been reported that well over 800,000 jobs have been lost in the hospitality, events & leisure industries so far in 2020. Every day we log on to our LinkedIn accounts and see experienced and highly skilled professionals despairing over the daily task of job hunting.

With so much talk about wanting 2020 to be over, it is important to remember come the 1st January 2021 the world is not going to automatically change to a pre pandemic world. Goals big and small can be the stepping-stones to a happier life and the way we set them can make a difference to achieving them.

One of the main goals a large number of our industry will be setting this year is to get back to work. This is of course vital, however it is also important that you set other person goals for 2021.

Covid has been a difficult time on the hospitality, events & leisure industries and while we all remain optimistic that we will return sooner rather than later, we also need to adapt until the day we can fully open our doors again.

It’s been reported that well over 800,000 jobs have been lost in the hospitality, events & leisure industries so far in 2020. Every day we log on to our LinkedIn accounts and see experienced and highly skilled professionals despairing over the daily task of job hunting.

At the start of 2020 Hattie Mauleverer had a successful catering business, TopHat, a diary full of events and a team of creative chefs and event professionals. Within just a matter of months, this all changed.

At the end of 2019 we were so excited, entering a new year, a new decade. At parties and events we told our friends what 2020 would bring and what a wonderful year it would be. Little did we know at the time, that just a few months down the line the industries we loved and the work we are so passionate about would have all but stopped.

On 20th March 2020, I was offered a telephone interview for Mars, on 23rd March the UK entered into lockdown #1, on 25th March I had my telephone interview and on 4th May I started remotely in my new role.

Sarah has 28 years’ experience across the Skincare/Aesthetic industry of which 14 years have included commercial field sales roles for B2B & B2C sales. This includes companies such as L’Oreal, Dermalogica and Skinbrands, however, 2020 was a year that Sarah will never forget.

Joe is an event and marketing professional based in Bournemouth who took his passion for hospitality and creativity to start a side hustle during the lockdown. Joe and his partner wanted to use their experience to create a brand and business from scratch. Joe tells us about his journey to creating the fabulous BonBonBoys.